AI smart devices for animal welfare
Veterinary innovation for
a better world
AGEN is a pet-tech company that builds AI smart devices for animal welfare, grounded in decades of veterinary clinical experience and proven AI engineering.
- Veterinary ExpertiseBuilt by a veterinarian
- AI EngineeringProven AI capabilities
- Animal WelfareOur first priority, always
AGEN Co., Ltd.
Founded in April 2025, AGEN is an AI-powered pet-tech company. We start from real needs identified in veterinary practice and build AI smart devices that raise the quality of life for pets and their people.
- CEO
- Don Uk Choi
- Founded
- April 2025
- Business
- AI pet tech · smart devices
- Focus
- AI smart devices and mobile apps for animal welfare
Certifications & Selections
Certified Venture Company
Pre-TIPS Selection
Ministry of SMEs and Startups, Korea
3 Patent Applications
Technology in service of animal life
Animal Welfare First
Every product starts from the happiness and healthy daily life of pets.
Rooted in Veterinary Medicine
25 years and 120,000+ clinical cases shape every product we design.
AI Engineering
Proven AI technology raises the standard of everyday pet care.
Bond with Guardians
We design experiences that bring pets and their people closer.
“By combining veterinary medicine and AI, we are building a new standard of care for companion animals.”
Growing with a fast-expanding pet industry
Korean households living with pets
5.91Mhouseholds
Korean pet market
Source: MAFRA · Korea Rural Economic Institute
KRW 3.4T2020KRW 16.5T2028 est.
Global pet-tech market
Source: Arizton Advisory & Intelligence
$7.63B2024$17.25B2030 est.
Built by a veterinarian and AI engineers
- CEO
Don Uk Choi
A veterinarian with 120,000+ cases over 25 years
- DVM, Konkuk University College of Veterinary Medicine · licensed veterinarian
- Director of Seoul Forest Animal Hospital (2012–2024) and three other clinics
- Member of the Korean Feline Veterinary Association (KFVA), the Korean Society of Clinical Veterinary Medicine, and the Korean Animal Hospital Association
- CEO of the Korean distributor of Smart SCRUBS (2006–2012)
- CTO
Chan Goo Lee
An engineer with 17 years across IT and AI
- Dual major in Mechanical & Computer Engineering, Kyung Hee University
- AI agent engineering at Scaled Cognition, a US AI startup
- AI strategy and platform adoption for Samsung financial affiliates at Samsung Financial Networks AI Center
- Aviation and finance IT/AI system design at Asiana IDT, Hyundai AutoEver, and Samsung Card
- Planning
Strategy & Planning
Strategic planning and marketing specialists
- B.A. in International Trade
- Experience across major corporations, public enterprises, and startups
From Korea to the world, step by step
- 2026
Product Development
- AI smart device & mobile app development
- Prototype build and testing
- Domestic distribution channels
- Marketing launch
- 2027
Commercial Launch
- Product sales and refinement
- SUPERZOO exhibition (North America)
- Domestic and overseas distribution
- 2028
International Expansion
- Expansion into Japan
- Pet Fair exhibition (China)
- Interzoo exhibition (Germany)
- North American & European distribution
- 2029
Global Scale-up
- Sales in North America & Europe
- Advancing the product line-up
Join AGEN in building a world where animals and people thrive together
We welcome partnership, investment, and career inquiries.
Our official contact channel is coming soon.