About
Innovating the future of pets through altruism
We innovate the future of companion animals with the value of altruism.
AGEN (Altruism Generation) is, just as its name suggests, an alliance of people who put altruism and positive influence into practice. Rooted in a deep love for animals, we dramatically improve their quality of life and strengthen the emotional Human-Animal Bond between pets and their families.
AGEN was born from the combined strength of clinical veterinary expertise, top-tier AI specialists and technology engineers. On a rigorous veterinary foundation we fuse cutting-edge AI to build innovative healthcare devices that raise the quality of life for companion animals.
A warm altruism for life, in harmony with precise technology. AGEN brings healthier lives to animals and moments of shared joy to their families, opening a new paradigm for pet culture.
- CEO
- Don Uk Choi
- Founded
- April 2025
- Industry
- AI pet-tech · Smart devices
- Core business
- AI smart devices and mobile app for animal welfare
Certified Venture Company
Pre-TIPS Selection
Ministry of SMEs and Startups, Korea
3 Patent Applications
Mission & Vision
Technology exists for the lives of animals
By fusing veterinary precision with AI, we make animals' lives healthier and freer.
Mission
Our mission
By combining systematic veterinary data with refined smart-device technology, we help companion animals overcome physical limits and fundamentally improve their quality of life — so that technology never stays a cold machine, but blossoms into a warm altruism for life.
Vision
Our vision
A world where every companion animal and family enjoys a better tomorrow within a deeper emotional Human-Animal Bond. AGEN's smart pet-care ecosystem goes beyond convenience to bring sustainable happiness and a healthy lifestyle to every family.
CEO Message
A question born in 25 years of practice, widening the path of life through technology
Hello, I am Don Uk Choi, CEO of AGEN.
“Beyond the limited space of the exam room, could we fundamentally change the lives of far more animals?”
For the past 25 years I have stood on the front line as a veterinarian, meeting countless lives. Every time I saw the eyes of animals enduring pain without words, and the hearts of guardians in tears, a deep compassion and longing rose within me.
AGEN's journey began from that deep reflection and love for life. To go beyond treating a single illness and make the whole daily life of so many animals healthier and happier, I added a new possibility — technology — to the veterinarian's gown.
AGEN combines 25 years of accumulated clinical experience and precise data with artificial intelligence and advanced technology to build smart devices for companion animals. What we build does not aim for mere convenience; it is a ‘technology of empathy’ that helps deepen the emotional Human-Animal Bond with guardians.
May our innovation, born from sincere compassion for animals, bring a more valuable and abundant tomorrow to every companion animal and family. AGEN will lead the way. Thank you.
Don Uk Choi
Don Uk Choi, DVM — CEO, AGEN Co., Ltd.

CTO Message
Closing the distance between people and their companion animals through technology
Hello, I am Chan Gu Lee, CTO of AGEN, responsible for our technology.
“Through the products we create, we will show that technology can be warm, not cold.”
As an engineer who has spent many years in the field of AI, I joined this journey because I deeply resonate with the social value that AGEN and our CEO hold. I believe that for technology to carry real meaning, it must make someone's life genuinely better.
Companion animals cannot speak. The anxiety they feel, the dangers they face, and their affection toward their guardians can only be understood through observation and care. We believe AI and modern technology can make a real difference precisely here — closing the communication gap that exists between people and their companion animals, and building a world where the two can understand each other more deeply. That is the goal I am pursuing at AGEN.
Going forward, AGEN will build products that raise the quality of life for both companion animals and people, grounded in precise sensor technology and artificial intelligence. Through the products we create, we will show that technology can be warm rather than cold.
Thank you.
Chan Gu Lee
Chan Gu Lee — CTO, AGEN · AI Solutions Architect

History
The path AGEN has walked
Since our founding in 2025, we move forward one step at a time.
2025. 04
AGEN Co., Ltd. founded
2025. 04
Patent application filed (technology patent, pending)
2026. 01
Venture company certification
2026. 02
Patent application filed (technology patent, pending)
2026. 06
Selected for the Climate & Environment Tech Hackathon (Jeollanam-do)
2026. 06
Selected as a Pre-TIPS company
