Team
The clinic and the lab, on one team
CEO
Don Uk Choi
A veterinarian through 120,000 cases over 25 years
- DVM, Konkuk University College of Veterinary Medicine · licensed veterinarian
- Director of Seoul Forest Animal Hospital (2012–2024) and three other clinics
- Member of the Korean Feline Veterinary Association (KFVA), the Korean Society of Clinical Veterinary Medicine, and the Korean Animal Hospital Association
- CEO of the Korean distributor of Smart SCRUBS (2006–2012)
CTO
Chan Goo Lee
An engineer spanning 17 years of IT and AI
- Dual major in Mechanical & Computer Engineering, Kyung Hee University
- AI agent engineering at Scaled Cognition, a US AI startup
- AI strategy and platform adoption for Samsung financial affiliates at Samsung Financial Networks AI Center
- Aviation and finance IT/AI system design at Asiana IDT, Hyundai AutoEver, and Samsung Card
Planning
Strategy & Planning
The people who chart our strategy and marketing
- B.A. in International Trade
- Experience across major corporations, public enterprises, and startups